Vinnie VoCare - Condo Casanova Animatic Pitch

This is an animatic pitch we did in conjunction with our client to present to a group of their investors with the intention of creating a funny and (hopefully) shareable brand awareness piece.

The idea stemmed from our conversations with the client C.M.O. and our mutual agreement that the brand should always focus on the positive, as opposed to the scare-type marketing which is more prevalanet in their competitive space.

We wanted to show an energetic and (yes) goofy vision of the product in use and how it let the older target users have their lives back, as opposed to being scared into not being able to get out and enjoy the world.

This was never meant as a final vision, but just a quick (we turned it around in a day) visual look at one of the many different ways we could approach establishing a fun and positive brand awareness that would set them clearly apart from their market competition.

The pitch was well received, andt the decision was made jointly to queue this potential project for after the main product launch (which wil happen in the fall of 2011).