Toby's Dream

Toby Palmer, Brand Marketing Manager at Young Living and the impetus for our very happy experience making Everyday Oils with Emory Green was in a bind for the 2010 Young Living Convention being held in Salt Lake City, Utah (just a stone's throw from our offices in Kaysville). The convention was about 2 weeks away and he was neck deep in managing the set-up and execution of the Bazaar (the in-convention market place) as well as having to do a new product launch in the General Assembly Hall on Opening Day of the Convention. For 4,000 people.

Live.

So, he came to us and we all sat down together and started brainstorming and pitching ideas. The big question: How do we tie the Product Launch easily into the Convention theme (which was "Frankincense") in an exciting, energizing, and memorable way? And how do we pull it all off in 2 weeks? Thus was born Toby's Dream -a short and funny cartoon to get their attention and tie in the main theme. Even better, it was to be followed by a rollicking good rock show custom made to highlight the products being launched as performed by Toby and the Chic Sheiks (actually RustMonster, our resident Agency Pirate band).