Original Animatic Pitch for Young Living Seed to Seal Video

This is an animatic pitch that we created for a client to use internally with additional project stake-holders and executives. The main purpose was two fold: 1) to easily establish the tonal approach and the way in which we felt was best suited to deliver the full amount of information, and 2) to establish to our client that we were skilled in producing more serious types of productions since we were primarily known for a more humorous approach in previous projects on which we were retained.

We decided to share this here because we think it is a very interesting exercise to see the initial vision that was agreed upon in early discussions and compare to the final cut of the project (which you can view here). We are pretty pleased with how closely the finished production reflects this early vision. The only really big change is the excisement of the historical section that kicks the video off and even though we had a lot of fun researching all of that we feel comfortable in its loss since it was a bit much for the viewing experience and was secondary to the real message that we wanted to deliver to the targeted viewers.